Self-Initiated Case StudyCreated exclusively for portfolio demonstration
03
SŪQ
Lebanese pantry culture, edited for a contemporary shelf.
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01Overview
Create a premium food identity that feels rooted in local ritual without leaning on familiar nostalgia cues.
Earthy materials, decisive typography and tactile photography make ingredients the hero across packaging, social and commerce.
SŪQAa
Strategy / Identity / Digital
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Core ideaLebanese pantry culture, edited for a contemporary shelf.
03SŪQ
03 / CAMPAIGNSŪQ
Lebanese pantry culture, edited for a contemporary shelf.
SŪQFood & RetailExplore the experience →
Selected deliverables
- Packaging system
- Launch campaign
- Product photography
- Social toolkit
- Delivery packaging
- E-commerce design
This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.