Portfolio ConceptCreated exclusively for portfolio demonstration
06

Beitna

A living guide to the places, people and stories around us.

IndustryCulture & Place
ScopePublic identity / Campaign / Platform
Year2026
BEITNAهنا
بيتنا
34.00° N
35.50° E
Stories live here.
01Overview
Challenge

Design a public-facing cultural platform that is useful to residents, appealing to visitors and adaptable for municipal information.

Strategic direction

A contemporary civic grid meets vernacular color and illustrated topography, making practical information feel local and alive.

BeitnaAa

Strategy / Identity / Digital

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Core ideaA living guide to the places, people and stories around us.

This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.

Next concept projectTakt
Have a project in mind?Lebanon / MENA / Remote

Let’s build something
people remember.