Fictional BrandCreated exclusively for portfolio demonstration
07

Takt

Everyday objects selected with architectural discipline.

IndustryE-commerce
ScopeCampaign / WooCommerce / Photography
Year2026
TAKT / 07
FORM
FOLLOWS
DAILY LIFE
Objects / Furniture / Editions
01Overview
Challenge

Build a premium but conversion-focused identity for a fictional furniture and objects store.

Strategic direction

Editorial whitespace, bold product scale and a frictionless product hierarchy connect the campaign world directly to purchase.

TaktAa

Strategy / Identity / Digital

#efefea#202020#ef4d2f#a7b0b5
Core ideaEveryday objects selected with architectural discipline.

This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.

Next concept projectLAYL
Have a project in mind?Lebanon / MENA / Remote

Let’s build something
people remember.