Fictional Artist — Concept ProjectCreated exclusively for portfolio demonstration
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LAYL
A nocturnal identity shaped for sound, stage and screen.
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01Overview
Launch a fictional electronic artist with a world expressive enough for performance while remaining coherent across small digital moments.
Obscured portraiture, fabric movement and a red-blue lighting grammar create a recognizable presence without relying on a conventional logo lockup.
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Strategy / Identity / Digital
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Core ideaA nocturnal identity shaped for sound, stage and screen.
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08 / CAMPAIGNLAYL
A nocturnal identity shaped for sound, stage and screen.
LAYLMusic & CultureExplore the experience →
Selected deliverables
- Artist identity
- Launch campaign
- Show artwork
- Press kit
- Video teaser
- Website
This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.