Fictional Brand — Portfolio ConceptCreated exclusively for portfolio demonstration
01
Cedar Cover
Insurance made clearer, warmer and easier to act on.
PROTECTIONMADE CLEARCCأمان يبدأ بالوضوحA calmer way to cover what matters.
01Overview
Turn a complex category into a calm, human system that communicates protection without looking cold or institutional.
A confident bilingual-ready identity built around the idea of a protective frame: direct language, modular layouts and a sharp signal blue.
Cedar CoverAa
Strategy / Identity / Digital
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Core ideaInsurance made clearer, warmer and easier to act on.
PROTECTIONMADE CLEARCCأمان يبدأ بالوضوحA calmer way to cover what matters.
01 / CAMPAIGNCEDAR COVER
Insurance made clearer, warmer and easier to act on.
Cedar CoverInsuranceExplore the experience →
Selected deliverables
- Identity system
- Arabic-ready layout logic
- Awareness campaign
- Quotation interface
- Corporate stationery
- Outdoor toolkit
This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.