Concept ProjectCreated exclusively for portfolio demonstration
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Solara
A Mediterranean stay framed by light, stone and unhurried time.
02Solara
01Overview
Position a fictional coastal retreat above the crowded language of seasonal resort advertising.
An image-led system uses architectural crops, quiet pacing and a precise burnt-orange marker to create desire without visual noise.
SolaraAa
Strategy / Identity / Digital
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Core ideaA Mediterranean stay framed by light, stone and unhurried time.
02Solara
02 / CAMPAIGNSOLARA
A Mediterranean stay framed by light, stone and unhurried time.
SolaraHospitalityExplore the experience →
Selected deliverables
- Brand direction
- Seasonal campaign
- Photography direction
- Reels system
- Booking experience
- Event posters
This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.