Experimental CampaignCreated exclusively for portfolio demonstration
05
Levant Cup
A regional tournament system built to move at match speed.
90:00LEVANT
CUPBEY — AMM — DXB05MATCH DAY / LIVE
CUPBEY — AMM — DXB05MATCH DAY / LIVE
01Overview
Create an energetic identity that can handle schedules, scores, player stories and venue scale without losing consistency.
A kinetic field-line language, compressed type and broadcast-ready modules turn every update into a recognizable event moment.
Levant CupAa
Strategy / Identity / Digital
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Core ideaA regional tournament system built to move at match speed.
90:00LEVANT
CUPBEY — AMM — DXB05MATCH DAY / LIVE
CUPBEY — AMM — DXB05MATCH DAY / LIVE
05 / CAMPAIGNLEVANT CUP
A regional tournament system built to move at match speed.
Levant CupSportExplore the experience →
Selected deliverables
- Tournament identity
- Match-day graphics
- Player cards
- Venue branding
- Video teaser
- Results interface
This is a fictional concept project. The brand, campaign and presentation were created solely to demonstrate Milad Mrad’s strategic and creative capabilities. No real client engagement or measured business result is implied.